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Enter China’s Education Market Through the Finnish National Pavilion
A government-backed platform connecting you with 100,000+ high-intent students and 1,900+ education decision-makers in China.
Why China, Why Now
Massive Demand
100,000+ families actively seeking international education
Peak Decision Timing
April is the key decision period for study abroad
Policy Support
Government-led platform ensuring access and credibility
Flagship Project: Finnish Education Pavilion
at Beijing EECPE 2026
The most authoritative gateway for entering China’s education market. Position your institution directly within China's official education system — not outside it.
April 24–26, 2026
China International Exhibition Center, Beijing
• 100,000+ student families organized by schools
• 1,900+ professional stakeholders and decision-makers
• Official guidance by Beijing Education Examinations Authority (BEEA)
• Embassy of Finland endorsement
• AI-powered lead tracking and data system
A Smarter Way to Enter China's Education Market
Not all market entry strategies are equal. The difference determines your long-term success.
Traditional Market Entry
✕ Indirect Access
Rely on intermediaries without direct institutional connection
✕ Limited Credibility
​Operate without official endorsement or institutional backing
✕ Broad and Unfocused Exposure
Reach general audiences without clear targeting or intent
✕ Uncertain Timing
Participate without alignment to actual decision-making cycles
✕ Complex and Resource-Heavy
Require significant time, coordination, and local navigation
✕ Unclear Outcomes
Difficult to track leads, engagement, and real impact
FENBOA Platform
✔ Direct Access
Engage directly with decision-makers and institutions
✔ Government-Backed Platform
Position your institution within a government-supported framework
Connect with students, families, and institutions actively making decisions
✔ Targeted High-Intent Audience
✔ Peak Decision Timing
Engage audiences during China's key study abroad decision period
✔ Turnkey Participation Model
Benefit from a fully managed platform with local execution support
✔ Measurable Results
​Access structured lead tracking, data insights, and follow-up opportunities
Choosing the right entry strategy is not about visibility — it’s about positioning within China’s education system.
Secure Your Position in China's Education Market
Direct Market Access
Engage directly with Chinese students, families, and institutions — during their peak decision-making period
What You Get
High-Level Networking
Connect with education officials and school leaders — enabling long-term institutional partnerships
Brand Visibility
Showcase under the Finnish national pavilion — building trust at a government-recognized level